Both PepsiCo's 'Youngistaan' brand ambassadors -- Virender Sehwag, captain of Delhi Daredevils, and Ishant Sharma, member of Kolkata Knight Riders -- have been formally present at various promotional activities for arch-rival Coca-Cola India, simply because Coca-Cola is the associate sponsor and the official pouring partner for both Delhi Daredevils and Kolkata Knight Riders.
In a significant push to popularise cricket in the US, a $120 million funding has been secured from prominent Indian-American business leaders, including Microsoft CEO Satya Nadella and Adobe CEO Shantanu Narayen, to launch the first professional T20 league in the US. Major League Cricket (MLC), the first professional Twenty20 Cricket League in the US, announced Thursday that it has completed an initial close of a $44 million Series A and A1 Fundraising Round led by a group of America's leading business leaders. It said that with an additional commitment of $76 million in further fundraising over the next 12 months in place, MLC plans to deploy more than $120 million to launch the country's first-ever professional T20 league.
According to market experts, the buyers are expected to shell out in the "range of 500 to 600 crore INR" per team in the closed-bid auction for the women's IPL.
A likely hosting of the lucrative Indian Premier League (IPL) for the second time in South Africa may reportedly be a surprise 'bargaining chip' for the country in their scheduling dispute with the Indian cricket authorities.
Indian Cricket Board feel that President-elect Sourav Ganguly's cordial relations with both players and officials in Bangladesh cricket might help in salvaging the situation.
BCCI chief Jagmohan Dalmiya will surely stake claim for the World Cup guarantee money due to India.
Fast bowler Brett Lee, who hopes to get back into the Australian cricket team for the 2011 World Cup, could earn 20 million dollars in the next six to seven years from his Indian ventures like a clothing line, modeling assignments, a television deal and Bollywood roles.
India retained the Border-Gavaskar trophy with a historic three-wicket win over Australia in the fourth and final Test, in Brisbane, successfully chasing a 328-run target to seal the four-match series 2-1.
The Indian board has not done 'enough' to market Test cricket, revered by the purists, says former India opener Gautam Gambhir.
The Supreme Court-appointed SIT on Friday called for effective norms to curb betting in cricket and a stronger set of norms for P-Notes, while also making a case for bringing donations to educational and religious bodies under tax net.
'Did the Moneyball philosophy get redefined in the domain of the cash-rich IPL, which has become an integral part of the cricketing ecosystem?' asks Atanu Biswas.
The 2023 edition of the Indian Premier League (IPL) will see Disney-Star and Viacom18 competing to sell their ad space with an eye on the estimated Rs 4,000-crore advertising money.
23 Yards will include body wash, beard oil, shaving gel, deodorant and sanitizer.
IPL's media rights auction witnessed a robust bidding for TV and Digital rights of the Indian sub-continent with the valuation being earmarked at more than a whopping Rs 100 crore per match.
The Indian Cricket League on Wednesday named Edelweiss Capital Limited as the title sponsor for its upcoming tournament. The Twenty20 tournament will be called 'Edelweiss 20s Challenge'.
The Board of Control for Cricket in India (BCCI) has pegged the base price for the combined IPL media rights at Rs 32,890 crore, nearly double the Rs 16,347 that Star Disney paid five years ago. Experts say that at these levels, there does not seem to be any profit-and-loss logic at play. It is more about what premium broadcasting companies are ready to spend for market share dominance. They point out that due to competition, they expect the final price to hit Rs 40,000-50,000 crore.
Zee and Star, the two largest media companies in India, are undergoing some radical ownership changes. What could it mean? Vanita Kohli Khandekar attempts an answer.
Jason Holder could well turn out to be one of the most expensive buys at this edition of IPL
The Board of Control for Cricket in India will hold a shortened version of the Indian Premier League overseas every September, starting this year.
The man with the golden arm could surpass some, if not all, top cricketers -- the demigods who stand well above athletes from other disciplines in India
The Indian cricket team's 2014-15 tour of Australia is the last time when it would have played both the Tests and tri-nation ODI series together as it will be split into two separate tours from now on, said Cricket Australia's Chief Executive James Sutherland.
Even though the Indian Premier League will be played in a bio-secure bubble, Ajit Singh, head of BCCI Anti-Corruption Unit says players could be approached for corrupt practices through social media.
'The way he has been interacting with everybody, be it the masseur or the assistant manager or the driver of the bus, or the new players who have not been part of the IPL before, he is making an effort to reach out to them and give them confidence.' 'That speaks a lot about the man that he is.'
Dhoni presently endorses a healthy 25 brands, and found himself in fifth place on the Forbes India Celebrity 100 list last year, with earnings worth almost Rs 136 crore. How much of that is set to change, given that Dhoni has chosen to call time on his international career?
CoA takes away all functioning powers of BCCI office-bearers
The rights on offer are Indian Sub-continent Television Rights from 2018 to 2027 (10 IPL seasons), Indian sub-continent Digital Rights from 2018 to 2022 (5 IPL seasons) and Rest of the World Media Rights from 2018 to 2022 (5 IPL seasons).
IPL 2020 was the first sports tournament to surpass 400 billion viewing minutes.
BCCI vice president Lalit Modi told reporters that the contract is for the period from January 1, 2006 to December 31, 2010.
English football giants Chelsea on Tuesday met officials of the All India Football Federation (AIFF) in a bid to help development of the sport in the country. Chelsea chief executive officer Peter Kenyon held discussions with AIFF general secretary Alberto Colaco and national chief coach Bob Houghton in Panaji.
India's first World Cup winning skipper Kapil Dev, on Tuesday, compared current captain Virat Kohli with the late Jagmohan Dalmiya, terming them heroes on and off the field.
Betting as a function of pure luck is banned in the country, but games of skill with monetary stakes are not.
Still, the earliest India will get to experience Apple online will be early 2020 and the company's first fully-owned signature store should be up around 2022 -- almost two decades after it had opened its first store worldwide, writes Nivedita Mookerji.
Now that Arnab Goswami is signing off from the Times Group, his cacophony and his shrill sermons will be missed. So will be the fish market. Thank God for that because for me the fish had started to stink, says Sudhir Bisht.
Kaif spoke about the hope he has from Shaw, how head coach Rahul Dravid would have a calming influence on the group
'We want to make in India but it will depend on volumes and partner ecosystem.'
This season, the nature of the advertising game has changed dramatically with TV and digital rights going to different entities.
